Sam Hutch
Product designer

Amazon Skills

This product’s core purpose was to democratize skill-building on Alexa. For example, an average user should be able to make and play their own games.


Amazon hypothesized that people wanted to build their own personal Alexa Skills.


The existing process for building Alexa Skills required knowing how to code, which is high barrier for the average user of an Alexa product.


Design and build a proof of concept prototype that allows people to build skills with Alexa without coding.

Success Metric

Get buy-in from internal leadership to push the project forward.


Defined the core motivations, values, and style with the client from the start.


Held an in-person rapid brainstorming meeting with the clients to define a majority of the product before diving into the details.

Rapidly sketched and prototyped a high-fidelity mockup for presentation, reviewing, and iterating along the way.




✔ The proof of concept prototype led to the successful development of Alexa Blueprints, which was released in April 2018.

Amazon’s press release describes the product as “a new way for any Alexa owner to create their own customized Alexa skills or responses, without needing to know how to code”.

✔ Blueprints expanded upon the games project to include a broad range of different skills.

The Project Today

Check it out here